Can't we call get along? lol People are way to sensitive these days. What's next, is someone going to threaten to sue?
As someone once mentioned, other companies have set the bar pretty high for their DLC. Each company is different and they offer what they think is of value. If you, the customer do not think it is worth the money, don't buy it. It's that simple. Not all companies are going to provide 20 plus hours of extra content for $20.00. From a buyers standpoint, I waited until the reviews on the content came out for what was being provided on the DLC. At this point, I am going to wait until the full DLC package is out and make my decision at that point if I feel it is worth the money or not. Also keep in mind the DLC content Techland has released on their past games and compare that to what is currently being offered. It should give you some idea what to expect from this developer.